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Trained 1,200+ salesmen with 140% higher scores via a mobile game

Screenshot of an employee training app built for Microsoft

objective

Windows Phone was an unknown property. People were not aware of its operating system and availability of apps. We had a dual challenge – to educate consumers and more importantly the Retail Sales Professionals.

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solution

We created a mobile app where the sales force learned about products and competition via gamification and simulated scenario based selling. We didn’t just conceptualize and design the app but also created content to educate and engage.

App screen of an employee training app as a part of an internal campaign
Mobile screenshot of a training app for the employees of Microsoft
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