Raised Rs. 1 crore in 45 days for undernourished children
Child Rights & You (CRY) is one of the biggest advocates for Child Rights in India. They wanted to carry out a fundraising campaign – FULL (Fighting Undernourishment Little by Little) for undernourished kids.
To start with, we had an insight that an undernourished child for the first two years of its life, suffers from several physical disorders forever. Using this information, we created an entire campaign with powerful messaging and impactful imagery. This thought-provoking campaign helped CRY raise Rs. 1 crore within 45 days.