Helped save Rs. 85,00,00,000
Recession had left Kotak Mahindra Bank in a fix with increasing overheads.
The KILL BILL campaign aimed to sensitize Kotak employees about taking small and simple steps to save company resources.
A series of posters, emailers, and videos communicating why to and how to save on resources like paper, electricity, water, etc. helped save Kotak Mahindra Bank Rs. 85 crore.