Recession had left Kotak Mahindra Bank in a fix with increasing overheads.
Synapse's KILL BILL campaign aimed to sensitize Kotak employees about taking small and simple steps to save company resources.
We designed a series of posters, emailers, and videos communicating why to and how to save on resources, such as paper, electricity, water, etc. This helped save Kotak Mahindra Bank approx. Rs. 85 crore.