STORIES THAT...

Inspired employees of India’s largest ecommerce company

Hand illustrated soldier used in a storytelling annual report

objective

During recession, mJunction’s CAGR was below par. Seeing this situation, the company wanted to boost the morale of the stakeholders by portraying it as an embodiment of fighting spirit.

DISCOVER

solution

We crafted a theme for the annual report with the message - When the going gets tough, the tough get going. We communicated this through graphic storytelling inspired by the Roman era, when rulers fought arduous battles.
The Annual Report helped restore confidence in all the stakeholders through this unique storytelling report, while differentiating it from all the other Annual Reports published within the Tata Group.

Creative bar graph illustrated with war weapons for a spatan theme annual report design
Hand illustrated annual report cover page for a B2B ecommerce company dealing in steel
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