WHO WE ARE NOT
Marketing professional in a business suit with his fist up in the air

WE ARE A COMMUNICATION AGENCY

If you've gone through our services, you probably already know that we aim at providing a holistic communication solution. But how you understand our solutions can be deceptive. So we thought of making it clear by telling you what exactly we DON'T stand for.

Group of people ideating in an advertising agency
01

WE ARE NOT YOUR TYPICAL ADVERTISING AGENCY

No offence, but you won't see our people show up in a kurta and flip flops at 11:00 am. Nor will you see our entries in award functions. We do design ads, but unlike full servicing agencies, we don't get them published. Actually, we do a lot more than them. Just that our team is rather small (and rates rather humble).

Marketing professional buying media space online
02

WE DON'T DEAL IN MEDIA SPACE

Need an ad? We'll provide you with creative concepts, mood boards, copy, and even final print-ready or broadcast-ready files. However, we don't skim for margins or commissions on media buying. Same goes for our services in the digital marketing space.

Environment design for an alley installed at a global event
03

WE DON'T SETUP EVENTS

Yes, we've helped plan upscale events. From conceptualizing the theme, to curating the agenda, and creating every piece of communication required to host an event; we do it all. But we don't print it. Neither do we organize logistics and setup for events. (Unless it’s for our after parties).

Marketing expert holding a card with public relations written on it
04

WE ARE NOT A PR AGENCY

We help our clients maintain relationships with theirs, by proactively reaching out to them with communication solutions. We also help them write and illustrate their media releases and create creative collateral for the press. But we don't interact with the press directly. (Unless they're writing about us).

Office space of a typical Indian startup
05

WE ARE NOT ONE OF THOSE METRO STARTUPS

We don't work with many either. In the past two decades of existence, we've worked with 4 of India's top 10 banks, Asia's largest consultancy, and world's largest IT company. All this, without having been a part of a large MNC or a major advertising network. We work out of Goa. Our workspace (and a fraction of our workforce) is all that's metro about us.

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