Case Study

Doc Vidya - Logo Design

Doc Vidya, by Dr. Reddy's - A portal providing therapeutic KOL webinars, videos, and updates.

Branding exercise

The Objective

Develop a comprehensive branding exercise for Doc Vidya’s various verticals.

Challenges

Creating a logo that represents and connects with all of Doc Vidya’s services.
Ensuring brand language alignment with Dr. Reddy’s, the parent company.

Solution

We crafted a special logo that reflected Dr. Reddy’s brand language while symbolizing the diverse services offered by Doc Vidya.

Highlights

Integration of Dr. Reddy’s brand elements with customized symbols representing each vertical.
Coherence in brand language and visual aesthetics across all communication materials.

Results

Strong brand association and recognition for Doc Vidya’s services.
Consistent brand representation across all verticals, establishing trust and familiarity.

Our modern logo design successfully unified the diverse verticals of Doc Vidya while maintaining a strong connection to the parent brand, Dr. Reddy’s, thereby establishing a cohesive and trustworthy brand presence.