Case Study

IIS Ahmedabad - Logo Branding

The Indian Institute of Skills Ahmedabad (IIS Ahmedabad) - A premier skills training institute under the Ministry of Skill Development and Entrepreneurship, Government of India, initiated by the Tata Group.

Branding exercise, logo design, logo usage guide design

The Objective

Create a brand identity for IIS Ahmedabad by incorporating the city’s history and architecture into the logo.

Challenges

Identifying elements from Ahmedabad’s history and architecture to incorporate into the logo design.
Developing a logo that distinguishes IIS Ahmedabad from other skilling institutes.

Solution

We designed a premium logo featuring a tree of knowledge, inspired by one of Ahmedabad’s oldest mosques.

Highlights

Symbolic representation of growth, learning, and heritage through the tree motif.
Unique combination of Ahmedabad’s historical elements with a contemporary design approach.

Results

Distinctive brand identity for IIS Ahmedabad that reflects the city’s heritage and educational values.
Increased recognition and differentiation among other skilling institutes.

Our logo design successfully encapsulated the essence of Ahmedabad’s history and architectural significance, establishing IIS Ahmedabad as a unique and reputable institution within the skilling education landscape.