CASE STUDY

Ironman 70.3, Goa

Ironman 70.3 Goa - A premier endurance event that blends the challenges of Swimming, Cycling, and Running into one.

Event branding and collateral design

THE OBJECTIVE

Create a brand identity and hoarding adapts for the IRONMAN 70.3 event in Goa, India.

CHALLENGES

Limited time frame (3 weeks) for ideation, design, and implementation.
High-pressure environment necessitating swift decision-making and coordination.
Need to avoid clichés associated with endurance sports imagery.

THE SOLUTION

Agile project management, event branding skills, quick iterations and collaborative ideations led to fresh and innovative ideas.

HIGHLIGHTS

Developed a unique concept with integrated visuals of the Swim, Cycle, and Run courses.
Utilized vibrant colours and dynamic graphics to capture the spirit of each course.
Designed a cohesive brand identity reflective of the essence of IRONMAN 70.3.

RESULTS

Successfully met the 3-week deadline, demonstrating our ability to deliver under pressure.
A distinctive and visually impactful brand identity for IRONMAN 70.3 Goa.
Engaging hoarding designs strategically placed along the event route.

Our agile workflow, collaborative ideation, and timely execution enabled the creation of a compelling and unique brand identity for the IRONMAN 70.3 Goa event, showcasing our expertise in event branding.