CASE STUDY

Ironman 70.3, Goa

Ironman 70.3 Goa - A premier endurance event that blends the challenges of Swimming, Cycling, and Running into one.

Event branding and collateral design

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CHALLENGES

  • Limited time frame (3 weeks) for ideation, design, and implementation.
  • High-pressure environment necessitating swift decision-making and coordination.
  • Need to avoid clichés associated with endurance sports imagery.

THE SOLUTION

Agile project management, quick iterations and collaborative ideations led to fresh and innovative ideas.

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HIGHLIGHTS

  • Developed a unique concept with integrated visuals of the Swim, Cycle, and Run courses.
  • Utilized vibrant colours and dynamic graphics to capture the spirit of each course.
  • Designed a cohesive brand identity reflective of the essence of IRONMAN 70.3.

RESULTS

  • Successfully met the 3-week deadline, demonstrating our ability to deliver under pressure.
  • A distinctive and visually impactful brand identity for IRONMAN 70.3 Goa.
  • Engaging hoarding designs strategically placed along the event route.

Our agile workflow, collaborative ideation, and timely execution enabled the creation of a compelling and unique brand identity for the IRONMAN 70.3 Goa event.