Case study

Mahindra Code of Conduct Campaign

Mahindra & Mahindra - An innovative multinational corporation driven by technology and ingenuity.

Document design, communication mailers, posters, videos, etc



  • Establishing a relatable connection with readers through the CoC document.
  • Transforming a plain document into an engaging piece that employees would enjoy reading.

The Solution

We introduced a football theme, paying homage to the sport’s significance in the company’s history.



  • Analogizing ethical misconduct with fouls and penalties to enhance comprehension.
  • Incorporating visually appealing football-related elements into the CoC document.


  • Increased readership and understanding of the CoC document among employees.
  • Improved engagement and adherence to ethical guidelines.
  • Enhanced perception of Mahindra & Mahindra as an innovative and relatable organization.

Through the synergistic fusion of football and ethical conduct, our creative solution transformed the CoC document into an enjoyable and impactful communication tool.