Case study

Mahindra Code of Conduct Campaign

Mahindra & Mahindra - An innovative multinational corporation driven by technology and ingenuity.

Document design, communication mailers, posters, videos, etc

THE OBJECTIVE

Redesign the company’s Code of Conduct (CoC) document to enhance readership and appeal.

Challenges

Establishing a relatable connection with readers through the CoC document.
Transforming a plain document into an engaging piece that employees would enjoy reading.

The Solution

We introduced a football theme, paying homage to the sport’s significance in the company’s history.

Highlights

Analogizing ethical misconduct with fouls and penalties to enhance comprehension.
Incorporating visually appealing football-related elements into the CoC document.

Results

Increased readership and understanding of the CoC document among employees.
Improved engagement and adherence to ethical guidelines.
Enhanced perception of Mahindra & Mahindra as an innovative and relatable organization.

Through the synergistic fusion of football and ethical conduct, our creative solution transformed the CoC document into an enjoyable and impactful communication tool.