Case study

Mahindra - Company Code of Conduct Campaign

Mahindra & Mahindra - An innovative multinational corporation driven by technology and ingenuity.

Document design, communication mailers, posters, videos, etc



  • Establishing a relatable connection with readers through the Code of Conduct document.
  • Transforming a plain document into an engaging piece that employees would enjoy reading.

The Solution

We introduced a football theme, paying homage to the sport’s significance in the company’s history.



  • Analogizing ethical misconduct with fouls and penalties to enhance comprehension.
  • Incorporating visually appealing football-related elements into the CoC document.


  • Increased readership and understanding of the CoC document among employees.
  • Improved engagement and adherence to ethical guidelines.
  • Enhanced perception of Mahindra & Mahindra as an innovative and relatable organization.

Through the synergistic fusion of football and ethical conduct, our creative solution transformed the company Code of Conduct document into an enjoyable and impactful communication tool.