CHALLENGES
- One-Sided Communication: Nutanix identified a need for more engaging
communication in their direct mailers. - User Engagement Focus: Strive for user-centric design to ensure prolonged brand recall.
- Event Registration: Encourage clients to register for the Nutanix Next event through the direct mailer.
THE SOLUTION
Explored various user-engaging concepts, ultimately selecting a classic box design featuring the iconic X logo. The box was packed with exciting goodies and giveaways, enhancing the overall engagement.