CASE STUDY

Nutanix - Direct Mailer Design

Nutanix - A cloud computing company offering software solutions for data centres and hybrid multi-cloud deployments.

Nutanix Next Event – Direct Mailer Design

THE OBJECTIVE

Create an enticing custom direct mailer design to invite clients to the Nutanix Next event, focusing on two-way communication and encouraging event registration.

CHALLENGES

One-Sided Communication: Nutanix identified a need for more engaging
communication in their direct mailers.
User Engagement Focus: Strive for user-centric design to ensure prolonged brand recall.
Event Registration: Encourage clients to register for the Nutanix Next event through the direct mailer.

THE SOLUTION

Explored various user-engaging concepts, ultimately selecting a classic box design featuring the iconic X logo. The box was packed with exciting goodies and giveaways, enhancing the overall engagement.

HIGHLIGHTS

Classy Box Design: Utilized the X logo as the foundation for a classic box design.
Exciting Goodies and Giveaways: Incorporated appealing items within the box to captivate recipients.

RESULTS

Successfully delivered an engaging direct mailer tailored to Nutanix’s vision.
Enhanced user interaction and brand recall through the thoughtful box design.

Complete with a classic box design and complemented by exciting goodies, we turned the Nutanix direct mailer into an effective tool for inviting clients to the event.