CASE STUDY

Nutanix

Nutanix - A cloud computing company offering software solutions for data centres and hybrid multi-cloud deployments.

Nutanix Next Event – Direct Mailer Design

Showcase

CHALLENGES

  • One-Sided Communication: Nutanix identified a need for more engaging
    communication in their direct mailers.
  • User Engagement Focus: Strive for user-centric design to ensure prolonged brand recall.
  • Event Registration: Encourage clients to register for the Nutanix Next event through the direct mailer.

THE SOLUTION

Explored various user-engaging concepts, ultimately selecting a classic box design featuring the iconic X logo. The box was packed with exciting goodies and giveaways, enhancing the overall engagement.

Showcase

HIGHLIGHTS

  • Classy Box Design: Utilized the X logo as the foundation for a classic box design.
  • Exciting Goodies and Giveaways: Incorporated appealing items within the box to captivate recipients.

RESULTS

  • Successfully delivered an engaging direct mailer tailored to Nutanix’s vision.
  • Enhanced user interaction and brand recall through the thoughtful box design.

Complete with a classic box design and complemented by exciting goodies, we turned the Nutanix direct mailer into an effective tool for inviting clients to the event.