Case Study

PIA and GDIZ Branding

PIA and GDIZ - Two Integrated Industrial Platforms (IIPs) developed by Arise IIP in West Africa.

Branding exercise, nomenclature, logo design

The Objective

Create distinctive branding and brand strategy for PIA and GDIZ as subsidiaries of the parent company Arise.

Challenges

Establishing a unique tone of voice for each company while adhering to Arise’s brand language and guidelines.
Balancing visual consistency with the need for individual identity for PIA and GDIZ.
Designing logos that are reminiscent of Arise’s branding but distinguishable to maintain separate identities.

Solution

We developed visually distinct logos that incorporated Arise’s colours, fonts, and elements while maintaining individuality.

Highlights

Consistency in brand language across all platforms.
Unique elements and colour schemes to differentiate PIA and GDIZ while aligning with Arise’s branding.

Results

Strengthened brand recognition and differentiation for both PIA and GDIZ.
Enhanced brand perception as subsidiaries of Arise with their own identities.

Our branding strategy successfully harmonized the brand identities of PIA and GDIZ with their parent company, Arise, creating a cohesive yet distinctive presence for each subsidiary.