Case Study

Reliance Spectrum 8.0

Reliance Spectrum 8.0- An annual Learning and Skill Development event conducted by Reliance Industries Limited

Reliance Spectrum 8.0 - On-ground shoot and Social Media Management of the event

THE OBJECTIVE

Craft a compelling brand presence for Reliance Spectrum 8.0 on various social media platforms.

CHALLENGES

Limited Timeframe: 3 weeks for ideation, design, and implementation.
High-Pressure Environment: Swift decision-making and coordination required.
Avoiding Clichés: Steer clear of clichés linked to corporate learning events.

THE SOLUTION

Utilized an agile project management approach, fostering quick iterations and collaborative ideation for fresh and innovative concepts.

HIGHLIGHTS

Engaging Content Strategy: Emphasized diverse learning channels, including symposia, simulations, micro-learning bytes, quizzes, and hackathons.
Creative Visuals: Tailored visually appealing content for each platform and crafted captivating videos & graphics to highlight key messages.
Interactive Campaigns: Launched quizzes, challenges, and knowledge-sharing activities and shared learning experiences using event-specific hashtags.

RESULTS

Attendance: Over 19,000 learners across Spectrum 8.0 sessions.
Portal Engagement: 25,000+ visits with a stellar rating of 4.3 out of 5.
Leaders Participation: Active involvement from 200+ leaders.

Our on-ground live event coverage and social media management transformed the digital presence of Reliance Spectrum 8.0, fostering engagement and enthusiasm among employees.