Case Study

Reliance Spectrum 8.0

Reliance Spectrum 8.0- An annual Learning and Skill Development event conducted by Reliance Industries Limited

Reliance Spectrum 8.0 - On-ground shoot and Social Media Management of the event

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CHALLENGES

  • Limited Timeframe: 3 weeks for ideation, design, and implementation.
  • High-Pressure Environment: Swift decision-making and coordination required.
  • Avoiding Clichés: Steer clear of clichés linked to corporate learning events.

THE SOLUTION

Utilized an agile project management approach, fostering quick iterations and collaborative ideation for fresh and innovative concepts.

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HIGHLIGHTS

  • Engaging Content Strategy: Emphasized diverse learning channels, including symposia, simulations, micro-learning bytes, quizzes, and hackathons.
  • Creative Visuals: Tailored visually appealing content for each platform and crafted captivating videos & graphics to highlight key messages.
  • Interactive Campaigns: Launched quizzes, challenges, and knowledge-sharing activities and shared learning experiences using event-specific hashtags.

RESULTS

  • Attendance: Over 19,000 learners across Spectrum 8.0 sessions.
  • Portal Engagement: 25,000+ visits with a stellar rating of 4.3 out of 5.
  • Leaders Participation: Active involvement from 200+ leaders.

Our on-ground coverage of the event with its social media management transformed the digital presence of Reliance Spectrum 8.0, fostering engagement and enthusiasm among employees.