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Case study

SleepX Branding

SleepX - An online-exclusive company specializing in customized mattresses and pillows, prioritizing orthopaedic support and cool gel technology.

Brand launch, 360 degree collateral design

The Objective

Establish SleepX as a distinctive brand in the competitive mattress market through a unique branding approach.

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Challenges

Differentiating SleepX from conventional mattress advertisements.
Building trust among customers for an online-only business model.
Creating a brand identity separate from its parent company, Sleepwell.

the Solution

We shifted the narrative by focusing on the benefits of quality sleep instead of traditional sleep imagery.

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Highlights

Showcasing the transformative impact of good sleep on overall well-being.
Leveraging relatable scenarios and emotions to connect with the audience.

Results

Increased brand recognition and differentiation in the mattress market.
Improved customer trust and engagement with SleepX.
Established SleepX as a forward-thinking and customer-centric brand.

Our branding approach enabled SleepX to stand out by highlighting the importance of restful sleep in a refreshing and relatable manner.