Case study

SleepX Branding

SleepX - An online-exclusive company specializing in customized mattresses and pillows, prioritizing orthopaedic support and cool gel technology.

Brand launch, 360 degree collateral design



  • Differentiating SleepX from conventional mattress advertisements.
  • Building trust among customers for an online-only business model.
  • Creating a brand identity separate from its parent company, Sleepwell.

the Solution

We shifted the narrative by focusing on the benefits of quality sleep instead of traditional sleep imagery.



  • Showcasing the transformative impact of good sleep on overall well-being.
  • Leveraging relatable scenarios and emotions to connect with the audience.


  • Increased brand recognition and differentiation in the mattress market.
  • Improved customer trust and engagement with SleepX.
  • Established SleepX as a forward-thinking and customer-centric brand.

Our branding approach enabled SleepX to stand out by highlighting the importance of restful sleep in a refreshing and relatable manner.