Case Study

Yes Bank Credit Card Launch

Yes Bank - An established Indian bank offering a diverse range of banking and financial products and services.

Product Launch Campaign, press ads



  • Presenting the credit card in a distinctive and non-conventional manner.
  • Positioning the credit card as a product that enhances lifestyle choices and offers exclusive perks.

The Solution

We designed a campaign centred around lifestyle choices, positioning the credit card as an enabler.



Showcasing everyday lifestyle decisions made easier and more rewarding with Yes Bank’s Credit Card.


  • Differentiated positioning of the credit card as a lifestyle-enhancing tool.
  • Increased customer interest and adoption of Yes Bank’s Credit Card.
  • Improved brand perception as a provider of lifestyle-oriented financial solutions.

By highlighting the power of lifestyle choices, our credit card campaign launch successfully positioned Yes Bank’s Credit Card as a valuable asset that adds convenience and enjoyment to customers’ lives.