Case Study

Yes Bank Credit Card Launch

Yes Bank - An established Indian bank offering a diverse range of banking and financial products and services.

Product Launch Campaign, press ads

the Objective

Launch Yes Bank’s Credit Card as a lifestyle-oriented financial product with unique benefits.

Challenges

Presenting the credit card in a distinctive and non-conventional manner.
Positioning the credit card as a product that enhances lifestyle choices and offers exclusive perks.

The Solution

We designed a campaign centred around lifestyle choices, positioning the credit card as an enabler.

Highlights

Showcasing everyday lifestyle decisions made easier and more rewarding with Yes Bank’s Credit Card.

Results

Differentiated positioning of the credit card as a lifestyle-enhancing tool.
Increased customer interest and adoption of Yes Bank’s Credit Card.
Improved brand perception as a provider of lifestyle-oriented financial solutions.

By highlighting the power of lifestyle choices, our credit card campaign launch successfully positioned Yes Bank’s Credit Card as a valuable asset that adds convenience and enjoyment to customers’ lives.