Content marketing is a popular marketing strategy. It’s been adopted by over 90% of businesses across the globe with the objective of attracting, engaging, and retaining potential and existing customers in order to grow. This kind of marketing strategy calls for creating and then sharing information using videos, blogs, and social media posts) across multiple platforms. There’s no direct brand promotion done here rather, the purpose is to garner interest in its products and services.
There are different types of content marketing that companies use as part of their marketing strategy. There are blogs, videos, infographics, etc. What we’re going to talk about in more detail is ‘Infographics’.
What are Infographics?
The simplest explanation is that infographics (information graphics) are a visual representation of information that is created using certain design elements to make the data easily understandable to anyone reading it.
People are visual creatures when it comes to retaining information. Telling someone a story or giving them a paragraph of information to read will help them remember some but not all of it. However, give them a story or an article with pictures or similar elements and they’ll be able to recall it much quicker. Using infographics in any presentation or report makes both of these aesthetically appealing and also allows you to summarize important data and share information with your audience in a more engaging manner.
This is why so many companies use loads of infographics in their reports and presentations. It’s also why infographics are such a popular visual element in content marketing as well.
Infographics are beneficial in so many ways. We narrowed it down to the 5 best reasons why you should adopt and incorporate them into your content marketing strategy.
5 reasons why Infographics can be your best friend
They can facilitate decision-making
There’s a continuous flow of information in most companies that needs to be processed within a certain timeframe. This isn’t easy considering most of it is generally complex and difficult to process quickly. In turn, it also affects how quickly a person can make decisions.
However, making use of visual elements can help to ease this problem. Infographics allow a person to break down complicated information into more digestible pieces, thus making it easier to go through, understand and use it appropriately. Remember that they can also help you address and communicate your business goals more rapidly.
Content exposure becomes easier
Compiling data is typically a lengthy and time-consuming process. In addition, you might end up with so much data with much of it being impossible to share. This means you have to figure out what’s important and how to make it more concise so that content consumers have easy access to it. This too takes up a lot of time that you might not have.
This is where creating infographics that contain relevant data, are visually appealing, are in line with your brand guidelines, and turn complex data into an engaging story will go a long way in showing them what you have to offer.
Infographics can give your brand more credibility
Only you know what is interesting and important about your business. This is why it’s crucial to create infographics that are fresh and original and will give consumers the right idea about you and your company.
Now, designing and creating infographics in content marketing takes skill. In this case, you’ll definitely need to bring in a graphic design agency to get the job done. Tell the graphic designer to create infographics that are well-designed, professional, but not complicated. You’ll then be able to share this content with consumers through trusted influencers in your industry. In turn, it will ensure that they see your brand as a credible one.
They can be used to complement your branding strategy
You want your content marketing strategy to be successful. Therefore, you must ensure that it aligns with your brand’s identity and message. This means that any infographics you create for your business must adhere to your brand guideline. Anyone seeing infographics about your business on a third-party site should be able to tell that it’s yours, on sight.
Keeping these point in mind, create or get a professional graphic design agency to create a unique design. Every element from the font, colors, text placement, etc. should align with your company’s brand regulations. In turn, it will make consumers more aware of your brand and the products and services you have to offer.
They allow you to tell your consumers a story
Most companies use a combination of text, charts, diagrams, and flow charts to deploy information in their presentations and/or reports. While this is one way to do it, using infographics, which are much more visually attractive and easier to understand, can take your presentations or reports to greater heights. Creating well-designed yet compelling infographics with relevant information about the company and its products and can actually help the consumers feel connected to your story.
Therefore, it’s highly recommended that you get a skilled graphic design agency to create infographics that have a proper structure, with focus, and purpose. Just like an intriguing story that they wouldn’t stop reading, your infographics should also keep them completely engaged.
Get your Infographics designed now!
There are many more persuasive reasons for using infographics in your content marketing besides these 5. If you’re looking for great designs which must align with your company’s brand guidelines and branding strategy, our skilled graphics design team at Synapse can help. Learn about some of the clients we’ve worked with and the work we’ve done. We hope you like what you see enough to get in touch with us at 1800 121 5955 or email us at contact@synapse.co.
