Motion Graphics - Why they are Essential in any Marketing Strategy | Blog | Synapse

In a world where competition is becoming fiercer every day, businesses need to make sure that they stand out from the crowd. Reaching potential customers and engaging them is key to success, and it is becoming increasingly important to come up with creative and effective ways to do so. Motion graphics can be an extremely useful tool in this regard – they are eye-catching, informative, and can be tailored to any business’s needs. Experts have already predicted that they are one of the biggest design trends to look out for and we briefly spoke about them in our article, Explore these 5 Awesome Graphic Design Trends in 2023.

In this article, we will explore how motion graphics can be used to promote a business, and why they should be a part of any successful marketing strategy.

What is Motion Graphics?

Motion graphics refers to a type of animation that combines graphic design, visual effects, and other elements of filmmaking to create engaging and dynamic visual content. Unlike traditional animation, which typically tells a story through character movement, motion graphics often convey information or ideas through the movement of graphical elements such as text, shapes, and images.

They can be used for a wide range of purposes. You can use them to create eye-catching advertisements and promotional videos or visualize complex data and information in a clear, concise, and understandable way. You can even find them in video production for intros, outros, transitions, and lower thirds, among other things.

The Benefits of Utilizing Motion Graphics in Your Marketing Strategy

Increased Engagement

Motion graphics use a combination of unique typography, animations, illustrations, and stylish transitions to capture your target audience’s attention, keeping them engaged and interested in your marketing message. They can be used to explain complex concepts, illustrate abstract ideas, and showcase your brand in a fun and interesting way. Motion graphics can also help to generate more interest and engagement for your brand, as well as improve customer experience by evoking an emotional response from your audience.

Brand Awareness

Motion graphics can be a powerful tool for storytelling given that you can customize them to your brand. Use your own images, videos, and audio to create a motion graphic that is uniquely yours. You can also incorporate your own brand’s colors, logos, and other elements to make the video more visually appealing and memorable. In doing so, you actually create motion graphics that stand out from the competition and help viewers remember your brand.

Improved Communication

Until a few years ago, most companies relied on using written and verbal communication to convey messages effectively. Now we are in a new era of technology, requiring us to find other ways in which we can communicate complex concepts and ideas in a way that is easy to understand. This means making use of more animation and visuals which are a far more powerful way to convey information. Creating these in the form of motion graphics, allows you to illustrate concepts that would otherwise be difficult to explain verbally or with traditional text. For example, if you are trying to explain a complicated scientific concept, animation, and visuals can provide an effective visual representation of the information. This can make it far easier for the audience to understand and remember the information since it’s so much more interesting in visual form.

Better Retention

Human beings are highly visual creatures. This is something we’re all aware of. If you want your audience to retain the information you present to them, use more visuals. People tend to remember visual content more easily than text-based content, and motion graphics can help increase retention rates. Studies have shown that visual information is processed approximately 60,000 times faster than text and that people remember 80% of what they see, compared to only 20% of what they read. This means that using motion graphics can be a great way to ensure that your message is not only seen but remembered.

Enhanced Storytelling

When it comes to storytelling, motion graphics can help you tell your story in a way that captures the emotions and feelings you want to convey. They can help emphasize a message, communicate the values of your brand, products, and services, and even help create a world for viewers to explore. You can create a narrative that is both engaging and impactful, drawing in your viewers and helping them to connect with your message. It can be anything from the serious to the whimsical thus evoking certain emotions in the process.

Increased Social Shares

Social media has become the quickest way to share information about anything and everything. Businesses across the world have capitalized on this to ensure that information about their brands, products, and services reach a wider audience. One of the ways they do this is by using motion graphics which are becoming an increasingly popular way to communicate visually with a wide range of audiences. From informative visuals to creative animation, motion graphics offer a unique way to communicate visually, while also providing the potential to go viral on social media platforms. With their highly shareable nature, motion graphics can be an effective tool for reaching a wider audience – a goal that many businesses, brands, and organizations are constantly striving for.

Improved Search Engine Rankings

Motion graphics is a powerful tool for improving your website’s visibility and search engine rankings. By adding motion graphics to your website, you can create a more dynamic experience for visitors, engage them more effectively, and even increase your chances of appearing high in search engine rankings. With motion graphics, you can create an immersive and interactive experience for viewers and make your website stand out from the rest.


Traditional video production is often costly, especially if you want high-quality videos. However, if you’re looking for something cost-efficient yet still practical, motion graphics is your best best. Especially if you want to create marketing content that stands out and drives results more rapidly. In fact, they are an increasingly popular way to make visually appealing and excellent marketing content. Whether you’re looking to create a corporate video, explainer animation, or a product launch, this particular visual design element offers a range of creative possibilities to help you reach your goals.


The digital world has undergone tremendous changes in recent years, with one of the most prominent being the widespread adoption of mobile devices. Today almost every person is completely reliant on their phones, tablets, and other mobile devices. Therefore there is an increasingly important need for designs that are optimized for these platforms. The reason for this is simple. Since motion graphics offer a great way to reach out to a mobile audience, as they can be easily viewed on smartphones and tablets, they ultimately provide an engaging and interactive experience.


Motion graphics provide an engaging and creative way to communicate with customers, both potential and existing. With the ability to be used across a variety of marketing channels, they are a highly versatile marketing tool that can help to capture the attention of your target audience and elevate your brand. Whether you’re looking to create an eye-catching video for social media, an interactive email campaign, or customize your website content, they are an effective way to communicate with your audience and make an impact.

Get Professionally Designed Motion Graphics

Motion graphics is one of the most powerful marketing tools available in the market today. With the right combination of creativity and technical know-how, you can create stunning visualizations that will capture the attention of your audience. If you’re looking to stay ahead of the curve in 2023, motion graphics should be a part of your marketing plan. At Synapse, we offer a range of services to help businesses make the most of this trend. Check out our website to see our previous work, get in touch with our design team, and check out our blog section for more great insights.

With Synapse, you can rest assured that these and every other design element you want to use, will be up to the highest standards. So don’t wait – take advantage of this powerful tool and start your journey to success today! Call us at 1800 121 5955 to speak to our team of experts.